The Impact of Google’s AI-Driven Search Features on Hotel Visibility - Image Credit TravelBoom MarketingGoogle’s search engine is rapidly evolving to become more intelligent, personalized, and conversational. In short, hotel visibility in search results is changing significantly. What Is Google’s AI Search? Google’s AI search integrates generative intelligence throughout various features to provide information summaries and quick answers for search queries. For hoteliers, this is a valuable tool to improve visibility in both traditional search results and Google’s new AI-powered features.