Market Penetration Index: Using MPI for Hotel Benchmarking - Image Credit LighthouseA busy hotelier has just wrapped up their best August ever - traditionally it has always been a strong month, but this year it’s been non-stop action. Unfortunately, analyzing your occupancy performance like this without additional context never tells you the full story. How to calculate market penetration index (MPI)Calculating MPI, like any index is thankfully quite easy. Note that it’s important to compare your hotel’s performance and the compset’s performance for the exact same date range. How MPI works with other hotel benchmarking metricsRemember our fictional hotel at the start of the blog who had a blockbuster August?