Ruby Guest Room - Image Credit IHG Hotels & ResortsIHG Hotels & Resorts has announced the introduction of its Ruby brand to the U.S. market, with a focus on urban micro-segment growth. IHG Hotels & Resorts has announced plans to introduce its Ruby brand to the United States, marking the brand's entry into the U.S. urban micro-segment. Public spaces in Ruby hotels are designed with locally crafted interiors and feature 24/7 bars that offer cocktails and specialty coffee. This move aligns with IHG's goal to accelerate growth in the urban micro-segment, attracting both owners and travelers. The franchise registration for Ruby Hotels is pending in certain U.S. states.