Golden Week 2025 Powers Travel Shifts: Strategic Planning, Alternative Stays, and Up-and-Coming Destinations - Image Credit UnsplashChinese Outbound Travel - Longer booking lead times with rising demand for alternative stays. Emerging Horizons: Africa and the Middle EastBeyond Asia and Europe, Chinese travellers are increasingly looking to Africa and the Middle East. A Shift Toward Strategic TravelAs travel habits evolve, Chinese travellers are adjusting their booking timelines. Beyond hostels, Chinese travellers are diversifying their choices: homestays, resorts, serviced apartments, ryokans, and villas all recorded strong growth. During Silver Week, Japan's outbound travel rose about 30% year-on-year, while South Korea recorded an 80% surge during Chuseok.