By Sym Posey | The Birmingham TimesFor Jevon Tatum, being an entrepreneur is practically in his blood. As the founder of Essence Body Products, a sustainable wellness brand that uses natural ingredients to create eco-friendly products, his experience with wellness products started with his family’s business. Before Tatum attended Talladega, he was a student and basketball player on scholarship at A&M. At Talladega College, which he attended from 2021-2025, he served as the Student Government Association president and played basketball. Asked his favorite part about being a business owner in Birmingham, Tatum said,” the freedom to express myself.