The announcement took place during the 2025 edition of the Congress of Arabic & Creative Industries (Congress ACI), the region’s leading international platform dedicated to Arabic creativity and innovation. Conducted in annual partnership with leading research company “Ipsos”, the Congress ACI Pulse: Arab Youth in Cultural & Creative Industries study surveyed respondents aged 18–25 across ten Arab markets. The study explored their aspirations, perspectives on cultural identity, use of Arabic language, and future career ambitions in the creative economy. Key findings from the study show that Arab youth are proud of their language and identity, ambitious for creative careers and cautiously optimistic about AI. The results provide new insights into how Arab youth can shape the future of culture, creativity, and innovation in the region.