Coca-Cola HBC Ireland and Northern Ireland has appointed Mike Raven as its new sales director. Raven joins the bottling firm’s Irish operations from the Coca-Cola HBC Italian business unit, where he served as sales director. In 2020, Raven joined Coca-Cola HBC as an international key account director with responsibility for the discount channel. Coca-Cola HBC produces and distributes all products within the Coca-Cola Company portfolio, as well as locally owned brands, including Deep River Rock and Fruice. Raven stated, “The Ireland and Northern Ireland markets are exciting, diverse, and full of potential.