Gen Z consumers are significantly driving the surge in popularity of boxed and canned wines, according to new data from Ocado Retail. Social media platforms like TikTok and Instagram are also playing a crucial role, influencing over half of Gen Z to try boxed or canned wines. This shift is more pronounced among Gen Z, with 59% preferring non-traditional packaging for on-the-go convenience, compared to only 35-44% of the wider population. A majority (57%) also feel the quality of boxed wine has improved, and 66% find it more suitable for social occasions. Concurrently, interest in English wine is rising, with Ocado reporting a 17% year-on-year increase in sales.