Innovation is helping the bakery industry in Europe to grow and keep its customers coming back, despite economic conditions, writes Anthony Myers. ADVERTISEMENTEurope dominated the bakery products market with a market share of almost 33% in 2024, adding up to $157.66 billion (€140 billion), the report shows. Fortune Business Insights also notes that, ‘The bakery sector has been substantially advancing with the adoption of new and advanced technology in the production and supply of bakery products. ADVERTISEMENTAdditionally, the rise of online ordering and subscription-based services has changed how customers access bakery products, creating a more convenient and accessible experience. According to Innova’s Bakery Trends 2025 report, quality is the top priority for consumers in bakery products.