With Migros Ticaret named Europe's Strongest Retail Grocery Brand, ESM caught up with chief executive Özgür Tort, to discover what makes the Turkish retailer stand out. By 2026, Migros Ticaret plans to operate more than 100 distribution and packaging centres across Türkiye. “We merge the conventional steps of grocery retail with enhancements created by artificial intelligence. “This uniquely close relationship with our customers has always been what gives Migros Ticaret a special place in their hearts,” Tort adds. Value OfferingOperating in Türkiye’s high-inflation environment presents significant challenges, but Migros Ticaret has adopted strategies to mitigate these effects.