Upmarket UK retailer Waitrose & Partners has fulfilled its commitment to switch all of its own-brand chicken products to higher animal welfare standards, ahead of the industry-wide deadline of 2026. All own-brand chicken products offered at Waitrose & Partners now meet the requirements of the Better Chicken Commitment (BCC). The move ensures that Waitrose’s own-brand fresh, frozen and ingredient chicken – from hot honey chicken bites to Cajun mini-fillets – is now ethically sourced and meets the animal welfare standards set by the BCC. The BCC is a set of animal welfare standards designed to improve the lives of chickens across the supply chain. All of Waitrose’s chicken checks out against the Better Chicken Commitment standards or higher, and that’s something worth putting into jingle form.