Lidl GB has surpassed its 2025 target of 400% growth in own-brand meat-free and alternative milk sales, achieving a 694% increase. The sales of plant-based products outperformed meat-style alternatives by almost 20% when comparing the top three veggie products to the best-selling meat replacements, the discounter noted. We’re proud to be leading the industry with our protein transition goal of ensuring that plant-based protein sales (by tonnage) account for 25% of our total protein sales by 2030. It is also offering meat-free alternatives, such as plant-based meat-free mince and burgers, starting at £1.49. Lidl has pledged to obtain certification from The Vegetarian Society for its entire Vemondo Plant!