As private labels continue to gain market share across Europe and beyond, this year’s PLMA Annual Private Label Summit will focus on two crucial questions: What does today’s consumer want, and how can private brands deliver? “With stronger relationships, private labels shift from transactional to trusted brands,” said Peggy Davies, President of PLMA. Simon-Kucher & Partners will discuss the shift from operational to commercial excellence, showing how pricing strategy, perceived value and customer understanding can drive private-label growth. United Nordic, the Nordic region’s leading buying alliance, will demonstrate the benefits of a cross-border private-label strategy, highlighting how cooperation can streamline operations and sustainability efforts. Registration InformationThe PLMA Annual Private Label Summit is open to PLMA members, retailers, manufacturers, and members of the trade press.