Belgium’s Colruyt Group is making significant strides in sustainable food innovation, introducing both a new line of plant-based ‘enriched’ meat products and the first-ever Belgian-grown edamame beans. To address evolving dietary trends and promote a ‘protein transition’, the retailer is launching a range of enriched meat products that blend animal and plant-based proteins. Colruyt Group emphasises that these innovations provide a bridge for those looking to incorporate more plant-based foods without fully committing to vegetarian alternatives. First-Ever Belgian Edamame BeansColruyt Group has teamed up with De aardappelhoeve to bring the first Belgian-grown fresh edamame beans to market. Wouter Devlies of De aardappelhoeve noted the short shelf life of fresh edamame, but hinted at potential year-round availability through freezing in the future.