As the flu season begins, British retailer Asda has announced it is cutting the price of its flu jab service to 60p for customers who pre-book. The research of 1,000 men and 1,000 women was commissioned by Asda and conducted by Perspectus Global in August 2025. "This research shows just how much flu impacts everyday life – from missed nights out to time off the pitch and time off work," said an Asda spokesperson. "Our 60p flu jab service is about removing barriers and making it easier than ever for people to protect themselves and those around them." "I'll hold my hands up and say I’m not great company when I’m ill - just ask my family," said Ruddock.