Discounter Lidl has launched a new global brand campaign – titled ‘Lidl. ‘Through this campaign and claim, the brand will show that real value isn’t just what you pay, it’s what you get back,’ the retailer noted. ADVERTISEMENTThe global campaign is being rolled out across multiple channels, including television, online video, press, social media, in-store materials, loyalty programmes, and the company’s websites. More to Value.’, Ivan Ryan, chief customer officer at Lidl Ireland & Northern Ireland, said, “‘Lidl. More to Value.’ stands for what our customers experience at Lidl – [the] best-value prices, high-quality products, plus that emotional added value.