Additional findings from the survey highlight the impact that food recalls have on consumer behavior: 60% say they have avoided an entire food category, such as lettuce, following a recall. 59% report hesitancy to purchase the same product or brand again after a food recall – especially millennials (65%) and Gen Z (64%) compared to baby boomers (53%). "Though the frequency of food recalls may seem concerning to some, it shows that the food safety system is more proactive and effective due to advances in science, technology and modern regulations. For more information about GS1 Standards and FSMA Rule 204, please visit www.supplychain.gs1us.org/standards-and-regulations/food-safety-modernization-act. About GS1 US GS1 US® enables companies to power their supply chains to deliver safe, consistent, authentic, and trusted experiences.