Telemarketing, Spam and Fraudulent SMS Messaging on the Rise: 71% of patients report receiving more text messages from unfamiliar numbers that appear to be scams - making it harder to discern legitimate communication. Short-code Messaging Sparks Frustration: 89% of patients who have seen a recent increase in short-code SMS text (which looks like spam) find it disruptive, highlighting growing frustration. Conversational, AI-Powered Messaging Is the Future: 76% of patients want the ability to initiate two-way, AI-driven text messaging on any topic. of patients want the ability to initiate two-way, AI-driven text messaging on any topic. The report offers actionable recommendations and strategies for healthcare providers aiming to enhance patient engagement and drive organizational growth.