by 2030, New Gen positions fashion brands to stay competitive as shopping shifts from keyword searches to natural-language prompts. New Gen launches AI-ready infrastructure for fashion e-commerce, transforming static product catalogs into structured, machine-readable data that helps to surface products in agentic search. Without conversational commerce, most brands remain in the dark, relying only on clickstream data like time on site or rudimentary search bar activity. This positions brands to show up consistently across emerging AI shopping platforms, while retaining ownership of the data that fuels those experiences. About New Gen:New Gen builds commerce infrastructure that powers conversational shopping experiences across AI chat, generative website, and agentic shopping flows.