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New Report Finds 74% of Legal Clients Research Firms After a Referral, Redefining the Role of Word-of-Mouth in 2025
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[September 10, 2025] New Report Finds 74% of Legal Clients Research Firms After a Referral, Redefining the Role of Word-of-Mouth in 2025 TweetScorpion's 2025 Legal Consumer Trends Report reveals why speed, digital credibility, and online reviews now outweigh traditional referrals in legal hiring decisions.
Based on responses from 3,000 U.S. consumers, the report reveals how legal clients are navigating search and what law firms must do to stay competitive.
Today's legal clients aren't just looking for a recommendation; they're verifying it.
"Law firms that aren't easily found, credible, and fast to respond are getting filtered out before they een know someone was considering them."
The latest edition, titled "2025 Law Firm Search Trends," was completed earlier this year in partnership with independent market research firm Dynata.
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