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New LG Ad Solutions Study Highlights How CTV Delivers the Personalized Experiences Diverse Audiences Demand
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[September 10, 2025] New LG Ad Solutions Study Highlights How CTV Delivers the Personalized Experiences Diverse Audiences Demand TweetLG Ad Solutions, a global leader in advanced advertising for Connected TV (CTV), today released its 2025 Inclusive Screen report, highlighting the TV viewing habits and preferences of diverse American audiences, including Black, Hispanic, Asian and LGBTQ+ CTV viewers.
The findings underscore that as streaming - especially free streaming - gains preference, CTV uniquely delivers the personalized, relevant experiences these influential audiences expect.
Black viewers are 52% more likely than the general population to purchase a product after seeing an ad, and 22% more likely to visit a brand's website.
Black viewers are 52% more likely than the general population to purchase a product after seeing an ad, and 22% more likely to visit a brand's website.
For example, 85% of LGBTQ+ CTV viewers are more likely to watch content that portrays people like them.
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