All four models, which include the all-new iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the all-new iPhone 17 Air, will be available for pre-order on Friday, September 12, with availability on Friday, September 19. Get up to $1,100 off any iPhone 17: New and current customers can get up to $1,100 off a new iPhone 17, iPhone Air, iPhone 17 Pro or iPhone 17 Pro Max with select phone trade-in (any condition, guaranteed) and an eligible unlimited plan. New and current customers can get up to $1,100 off a new iPhone 17, iPhone Air, iPhone 17 Pro or iPhone 17 Pro Max with select phone trade-in (any condition, guaranteed) and an eligible unlimited plan. iPhone 17 Pro and iPhone 17 Pro Max are the most powerful Pro models ever. [Buy the latest iPhone generation at Verizon]Visit verizon.com , the My Verizon app or your local Verizon retail store to preorder the new iPhone 17, iPhone Air, iPhone 17 Pro and iPhone 17 Pro Max starting Friday, September 12.