They are fluent in creating AI-enabled workflows, writing effective prompts, navigating diverse technology stacks, and embedding AI tools into daily operations. AI investment is a priority for marketers, with 74% investing in the technology and 34% allocating at least $500k toward AI marketing tools or initiatives over the next 12-36 months. EMEA marketers adopt a methodical, compliance-ready approach, with 58% selectively testing AI tools under a defined plan. Diary studies - Ten-day live user testing with marketing professionals using AI tools in their real workflows, executed by Dscout. About Contentful Contentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging, personalized content at scale.