[September 16, 2025] New Study Shows Revenue Enablement Execution Lags, Despite Clear Strategic Priorities TweetSeismic, the global leader in AI-powered enablement, today announced findings from a new Harvard Business Review Analytic Services report that examines the state of revenue enablement amid ongoing economic and buyer disruption. According to the study, 96% say creating meaningful customer interactions is highly important to successful revenue enablement, yet only 57% report their organizations excel at it. "When boardroom strategy doesn't materialize into field team execution, revenue stalls and businesses fall short of their growth goals," said Hayden Stafford, President and Chief Revenue Officer, Seismic. Respondents qualified to complete the survey if they were involved in their organization's business-to-business revenue enablement decisions. Trusted by more than 2,000 organizations worldwide, Seismic helps businesses achieve measurable outcomes and accelerate revenue growth.