[September 17, 2025] New Data Reveals Life Insurance Can Support Canadians' Mental Well-Being Amid Widespread Household Financial Stress TweetAmid rising financial stress, many Canadians, especially younger adults, are turning to life insurance not only for future financial security, but as a source of mental health and well-being. Canadians recognize life insurance as source of stability in uncertain times Economic apprehension is indeed a reality that many Canadians are grappling with. To learn more about the Study, please visit: www.bluecross.ca/lifestudy About the Blue Cross® Life Insurance Study To create the 2025 Blue Cross® Life Insurance Study, Research + Knowledge = Insight, an independent research company, conducted an online survey from May to July 2025. About Blue Cross The Canadian Association of Blue Cross Plans (Blue Cross of Canada) represents the independent Blue Cross Member Plans and Licensees operating in all regions nationally. These include Alberta Blue Cross, Blue Cross Canassurance (Québec Blue Cross and Ontario Blue Cross), Manitoba Blue Cross, Medavie Blue Cross, Pacific Blue Cross, Saskatchewan Blue Cross and Blue Cross Life.