Yesterday (1 September) saw the official roll-out of China’s new law designed to tackle online misinformation and fraud by mandating social media players label all AI-generated content. China’s major social media platforms have all rushed to comply as the roll-out of a new law began yesterday (1 September) that requires all AI-generated content online to be labelled, whether it is text, images, video or audio, implicitly and explicitly. The Chinese government has said the law was designed to protect online users from misinformation, online fraud and copyright infringement. Mandatory labels would certainly go some way to helping online users identify so called AI ‘slop’. For now, China has stolen a march on other countries with its wide-ranging AI labelling law.