Chip-designer Arm has announced its next-generation chip designs called Lumex, purpose-built for AI on mobile devices and PCs. UK semiconductor company Arm designs the core architecture of semiconductor processors and instruction sets for processors, which are licensed by tech giants such as Apple and Nvidia. Yesterday (9 September), it announced Arm Lumex, its “most advanced compute subsystem (CSS) platform purpose-built to accelerate AI experiences on flagship smartphones and next-gen PCs”. Sinno, in his role as director of engineering at Amazon-owned Annapurna Labs, played a large part in the development of Amazon’s AI chips Trainium and Inferentia. Prior to joining Amazon’s homegrown chip operation, Sinno had held leadership positions in Arm’s engineering team for more than five years until 2019.