AI expert Zoë Webster explains why organisational oversight is more important that compute power for successful and responsible AI use. The EU AI Act reflects a broad shift in how artificial intelligence (AI) is governed, covering not just development, but also use, and it applies whenever AI could impact an EU citizen. Where regulation stands, and what’s comingThe EU AI Act came into force in August 2024, beginning a phased roll-out with prohibitions on AI with unacceptable risks early on. These operational questions can seem rather theoretical, but they become critical for regulatory compliance under the EU AI Act. To help build that trust, the EU AI Act is not just asking businesses to disclose that AI is in use.