Psychologist and cybersecurity expert Dr Emma Walker says we need to see a cultural shift in organisations, moving from blame to support for victims of cyberattacks. When a scam succeeds, the discussion naturally gravitates to the financial losses, but the cost amounts to more than just stolen money. The best attackers draw on a playbook of established psychological triggers to push people into acting without pausing for reflection. Scammers have honed their tactics to push these psychological buttons and evade detection, aided more recently by AI-powered impersonation. Shifting the narrativeThe financial cost of scams is significant, but the human cost often runs deeper.