The latest mobile operating system from Apple, iOS 11, has been a rocketing success, surpassing previous operating system iOS 10.3 in less than a month. According to web analytics company StatCounter, iOS 11 reached 42pc of all iOS versions worldwide in October, compared to 35.5pc for iOS 10.3. ‘Even by Apple’s high standards of migrating users, the rapid take-up of iOS 11 has been impressive’– AODHAN CULLENApple’s iOS 11 overtook iOS 10.3 on 12 October, just under a month after its release on 19 September. Implications for digital advertisers“Even by Apple’s high standards of migrating users, the rapid take-up of iOS 11 has been impressive,” commented Aodhan Cullen, CEO, StatCounter. Apple iPhone with iOS 11.