Netflix viewers can now get creative and take control of the stories they watch. Streaming powerhouse Netflix has launched a new genre called interactive storytelling that lets viewers decide what happens next in the shows they are watching. The new ‘branching’ genre is the result of the intertwining of the company’s engineers in Silicon Valley with Hollywood’s most creative minds. “Recently, we’ve been spending a lot of time with these two beloved and adventurous characters, Puss in Boots and Buddy Thunderstruck. She hinted that it could be the start of a whole movement that could extend beyond kids’ programming.