It was the £5.99 ticket offer that tempted me to visit Showcase - but this is another indication of the apparent downfall. According to the Film Distributors' Association, the average cost of a ticket in 2008, when the Derbion cinema opened, was £5.21. When I asked the company about this apparent decline, a spokesperson said "there are no plans to close Showcase Cinema de Lux Derby". "We remain fully committed to offering our customers a first-class cinema experience in Derby." But for how long can these cinema giants plod on with super-cheap tickets, customers bringing their own food and a general sense of decline?