LA CROSSE, WI, September 23, 2025 – First Supply proudly hosted a ribbon cutting and grand opening celebration on September 18 to unveil its new state-of-the-art facility, now officially named the Joe Poehling Distribution Innovation Center. Remarks from Village of West Salem President Scott Schumacher, MSI General Vice President John Kutz, and First Supply President and CEO Katie Poehling Seymour preceded a ceremonial ribbon cutting, supported by the West Salem Business Association. We’re so excited to celebrate this incredible transformation with you today.”The day’s most meaningful moment came with the official dedication of the facility in honor of Joe Poehling, First Supply Chairman Emeritus, whose career began in June 1979. This has always been Joe’s building and Joe’s legacy and today we make it official.”The Joe Poehling Distribution Innovation Center integrates advanced warehouse technology to improve order accuracy, optimize fulfillment, and enhance speed to service. The company continues to invest in the future and recently opened a new state-of-the-art distribution center to expand capacity and streamline service for its customers.