Before Covid-19, Jetex’s typical private jet passengers were ultra-high-net-worth individuals from sectors like oil and gas, alongside government officials — most aged between 50 and 80. Many have migrated from first and business class on commercial airlines into private aviation, attracted by the speed and privacy. “I saw that business aviation needed more than just technical support: it needed hospitality, branding, and a consistent global experience,” he recalls. Operationally, Jetex’s Saudi facilities will mirror its Dubai flagship, with lounges, crew rest areas, concierge services, and on-site customs clearance. “Markets like Indonesia, Thailand, and Vietnam are at the start of their private aviation journey,” he says.