They identified that most companies were building either e-commerce (one warehouse shipping to customers) or retail tech (in-store point of sale systems). By 2015-16, they began incorporating AI, and today they’ve evolved into an “autonomous commerce” platform using AI at every stage, including for coding. The platform now enables AI for various commerce segments, from customer support chatbots to AI-designed fashion items and marketing campaigns. Our platform is now AI-native, or what we call “autonomous commerce”, using AI throughout the development process. Third, the UAE’s AI charter, with a Minister for AI in place driving its vision and 2031 blueprint for AI transformation.