Lately, startups have turned to social media as a tool to spur growth. This makes sense: Social media is the platform of our generation and, in turn, a promising approach to attract prospective investors. Cluely, a new AI startup founded by 21-year-old Roy Lee — a Columbia dropout — is a prime example of this. This is the hallmark of the tech industry: dorm room startups can rise to the very top. Many of us grew up in an era where ordinary people built lifelong fame through social media.