Recruitment: Are you paying attention to your ‘employer brand?’

So is it time we started to pay attention to and strengthen our employer brand? Here are some tips on shaping, communicating and nurturing an employer brand:Discover what your employees are sayingA confidential staff survey is a great way to understand more about what your employees think of your current employer brand. Your employer brand should accentuate the positives, but it also needs to be realistic and the opinions of your employees and customers will help to shape this. Find great employee storiesReal life stories of people progressing and thriving in your business are one of the strongest assets to promoting an employer brand. Embed the brand into everyday lifeTo be most effective, an employer brand needs to become a way-of-life.