Developing markets for recovered materials is a crucial step in achieving a successful waste management system for a waste-free future. SM GUUN Environmental Company, Inc. (SM GUUN), a joint venture of SM Prime Holdings, Inc. and Yokohama-based Japanese environmental solutions company GUUN, takes the next bold step in its sustainability journey by creating a collaborative ecosystem dedicated to waste transformation and circularity. Circularity in Action“At SM GUUN, we see waste as the beginning of new opportunities,” said George Cheung, SM GUUN President. SM GUUN emphasizes that partnerships are key to making circularity both systemic and sustainable. Through the SM Green Movement, SM Prime champions sustainability by focusing on waste management, water stewardship, and energy efficiency for lasting impact.