The new price list, covering more than 700 product packs, will come into effect from tomorrow (September 22, 2025). Amul processed cheese block of one kilogram will cost Rs 545, compared to Rs 575 earlier. The federation, owned by 36 lakh farmers, expects that lower retail prices will encourage wider adoption of packaged dairy products, particularly in urban and semi-urban markets. Interestingly, Amul’s announcement follows a similar decision by Mother Dairy, which also declared price cuts effective from September 22. GCMMF expressed confidence that the initiative will further strengthen its bond with millions of households that have trusted the Amul brand for decades.