At the same time, some of the most influential names in technology — Elon Musk, Mark Zuckerberg, Sam Altman and Bill Gates — are no longer talking about the next phone. Brain implants, augmented reality glasses, and skin-worn digital interfaces are now in the spotlight. And while Apple CEO Tim Cook remains committed to refining the smartphone with incremental updates, his counterparts are preparing for a post-screen world. Meanwhile, Bill Gates has thrown his support behind Chaotic Moon, a Texas-based startup developing digital tattoos equipped with nanosensors. While Apple has invested heavily in AI — acquiring 21 AI startups since 2017 — its ecosystem remains tightly controlled.