The European Union on Tuesday demanded Big Tech players including Apple and Google explain what action they are taking against financial scams online, as Brussels seeks to show it is not shying away from enforcing its rules. "This is an essential step also to protect users across the EU from certain of these practices, and to make sure that platforms in the EU also play their role," EU digital affairs spokesman Thomas Regnier told reporters in Brussels. The US State Department, Trump allies and critics including Meta chief Mark Zuckerberg and X owner Elon Musk have called European rules censorship. Defenders of the bloc's tech rules have meanwhile attacked the EU for failing to complete its probe into Musk's X, which opened in December 2023. EU digital chief Henna Virkkunen told AFP last week that probes into online platforms including X will be completed in the "coming weeks and months."