Research from the University of California, Santa Cruz, is exploring what contexts and formats might make AR social media content most appealing. Understanding preferencesResults from the study revealed that participants preferred consuming AR social media content in a private space, a somewhat surprising finding. The study revealed that users' preferences aligned with current social media content trends: people preferred AR content in the form of 2D videos. This work could help researchers and designers in industry and academia shape the young field of AR social media. More information: Linda Hirsch et al, Social MediARverse: investigating users' social media content sharing and consuming intentions with location-based AR, Virtual Reality (2025).