Recently, a price increase to the Nest Aware service left some customers frustrated. According to reports from a number of Nest Aware users, a special discount is popping up for those who try to cancel their annual plan. This brings the price of the standard Nest Aware plan from $100 down to just $50. The discount also reportedly applies to the Nest Aware Plus option. Google is currently planning to rebrand the Nest Aware plan to Google Home Premium.