Amazon is facing a lawsuit that could cost it boatloads of money, as the FTC alleges that the company made the Prime subscription cancellation process overly complex. The larger part of the problem, the FTC alleges, is that Amazon duped customers by signing them up for the Prime memberships without their consent. One of those ways can be done right from the Amazon website. Including the Prime membership. However, accepting that option reportedly signs you up for a Prime membership automatically.