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Exclusive: Gosha Rubchinskiy Relaunches His Namesake Brand
['Lei Takanashi']
The Business of Fashion
Gosha Rubchinskiy, the Russian designer who rose to prominence with post-Soviet 2010s streetwear before being derailed by allegations of soliciting inappropriate images from minors, has re-launched his namesake brand.
“The analogy to draw here would be we’re building a house,” Rubchinskiy said in an interview via a translator.
In 2018, a few months after Rubchinskiy announced the closure of his brand, a 16-year-old boy publicly accused the designer of having pressured him to send explicit photos online.
Rubchinskiy has always denied the allegations, maintaining that his comments were misconstrued and that his actions were part of the brand’s normal casting process.
“I was perhaps naive thinking that [model casting] can be done via text messages,” said Rubchinskiy.
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