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EN
Christian Louboutin to Relaunch Men’s with Jaden Smith as Creative Director
['Robert Williams']
The Business of Fashion
PARIS — In a year of creative reshuffles across the fashion industry, Christian Louboutin is throwing his hat into the ring: the billionaire shoemaker is taking a first step toward succession by bringing in a new creative director for the men’s category.
Jaden Smith, the child actor turned musician and multi-disciplinary fashion creative, will lead Louboutin’s men’s line starting with a first capsule collection to be revealed in Paris in January.
Louboutin launched men’s in 2010 as demand bubbled up for the spiked shoes he had originally created as a custom design for pop singer Mika.
Overseeing it to the level that I look after the women’s was taking so, so much time,” Louboutin said.
“Jaden will bring his touch more generally, through campaigns and photographs, through his unique way of looking at the worlds that interest him.”
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