Ralph Lauren’s strategy for the next three years could be summed up in less time than it takes to order a cup of Ralph’s coffee: Why mess with success? Ralph Lauren is also at peak cultural relevance, from its omnipresent logo at the US Open to the black-and-white striped dress Taylor Swift wore in her engagement photos. Growing Ralph Lauren’s WorldUnder Louvet, there has been a steady expansion of the Ralph Lauren universe into new categories, new geographies and above all else, new price points. Luxury brands will eventually recover their footing, and some will make another run at the aspirational customers that Ralph Lauren has scooped up. There’s also Ralph Lauren’s position as the standard bearer for Americana in a world that’s turning against the US.