At New York Fashion Week, Brands Focused on What Sells

This season at New York Fashion Week, designers made it work. A number of designers, including stalwarts Tory Burch, Michael Kors, Ralph Lauren and newcomers such as Fforme and TWP continued to make the argument for the enduring relevance of American sportswear. Brands introduced products that will be a surer bet on the sales floor, and re-evaluated price points in tandem. Could New York Fashion Week Be Entering Its ‘Art Basel’ Era? In a more challenging environment, brands — particularly emerging ones — had to get especially crafty to deal with the high costs of showing.