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EN
Exclusive: Condé Nast to Launch Influencer Storefront Platform
['Diana Pearl']
The Business of Fashion
Condé Nast said Wednesday it will launch a platform to host online storefronts for influencers, the publisher’s biggest effort yet to capture a piece of the booming creator economy.
Called Vette, the platform will allow creators to operate independent e-commerce websites, stocked with products of their choosing, which they can then promote across their other channels.
Condé Nast has made a major push into commerce content in recent years, viewing it as a new revenue source to help make up for declines in print advertising.
Creators will only be able to link products directly from brands on their Vette storefronts, not third-party retailers.
She also believes that incorporating creators will help create a more personal, differentiated shopping experience compared to most luxury e-commerce sites.
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