Subscribe to The Kicks You Wear with Mike D. Sykes, a drill down on the red hot intersection between sports and fashion. It launched a new fashion collection called House of Hellmann’s, designed by Daniel Silverstein, also known as Zero Waste Daniel. Kyle Smith: It was designed by Zero Waste Daniel, who is an amazing designer who works with recycled materials. Smith: The NFL is full of really cool young men that have so many interests and so many stories to share. I think fashion is an amazing platform.